How Much Does Amazon Prime Cost in the UK?
Amazon Prime costs £8.99 per month or £95 per year in the UK. It bundles free next-day delivery, Prime Video, Prime Music, Prime Reading, Prime Gaming, and exclusive deals. According to Statista, over 15 million UK households subscribe to Amazon Prime, making it the country's most popular paid membership.
| Plan | Monthly Cost | Annual Cost | Key Benefits |
|---|---|---|---|
| Prime (Monthly) | £8.99 | £107.88 | All Prime benefits |
| Prime (Annual) | £7.92/month equiv. | £95.00 | Save 12% vs monthly |
| Prime Student | £4.49 | £47.49 | 50% off, 6-month free trial |
The annual plan saves £12.88 versus monthly billing. Prime Student offers 50% off with a valid UK university email. According to Consumer Intelligence, 82% of UK Prime members say free delivery is their primary reason for subscribing.
Compare all options on our UK Shopping subscriptions page.
Does Amazon Prime Auto-Renew?
Yes, Prime auto-renews monthly or annually. Amazon sends a reminder email 3 days before annual renewals. Check at amazon.co.uk/gp/primecentral.
How to Cancel Amazon Prime in the UK
- Go to Amazon Prime Central
- Click Manage Membership > End Membership
- Choose to end immediately or at billing period end
- Amazon may offer a partial refund if you haven't used Prime benefits
Amazon will present multiple retention screens. According to Which?, 28% of Prime members don't realise cancelling removes delivery AND streaming benefits.
See also our guides to Amazon Prime Video UK subscription and Costco UK subscription.
Is Amazon Prime Worth It in 2026?
At £95/year, Prime pays for itself if you order roughly once a month — saving £4-5 in delivery fees each time. The bundled Prime Video, Music, and Gaming make it the best-value subscription bundle in the UK.
| Pros | Cons |
|---|---|
| Free next-day delivery on millions of items | £95/year is a commitment |
| Prime Video included (see separate guide) | Prime Video now has ads (ad-free costs £2.99 extra) |
| Prime Day exclusive deals (July) | Encourages more Amazon spending |
| Student plan at 50% off | Some items now have separate delivery charges |
| 30-day free trial available | Not all items qualify for Prime delivery |
No competitor bundles delivery + streaming + gaming + reading at this price. Costco membership at £33.60/year is cheaper but covers in-store shopping only.
Track Your Amazon Prime Subscription with Prunely
Prunely lets you add Amazon Prime to track your renewal date — especially useful for annual subscribers facing a £95 charge. Set reminders before renewal. Track alongside all subscriptions — no bank connection needed. Prunely is free for up to 5 subscriptions.
Frequently Asked Questions
How much does Amazon Prime cost per year in the UK?
Amazon Prime costs £95/year or £8.99/month. Students pay £47.49/year or £4.49/month with a valid university email. The annual plan saves 12% versus monthly billing.
Is Amazon Prime worth it if I don't shop much?
If you order fewer than 8-10 times per year, the delivery savings alone may not justify £95. However, Prime Video, Prime Music, Prime Reading, and Prime Gaming add significant value. Calculate your total usage across all benefits.
Does Amazon Prime include free delivery on everything?
No. Prime delivery applies to items sold by Amazon and select third-party sellers with the Prime badge. Some bulky, hazardous, or marketplace items have separate delivery charges even for Prime members.
How do I cancel Amazon Prime?
Go to amazon.co.uk/gp/primecentral > Manage Membership > End Membership. Choose immediate or end-of-period cancellation. Amazon may offer a partial refund. Use Prunely to set a reminder.
Can I share Amazon Prime with family?
Amazon Prime allows adding one other adult to your household (Amazon Household). They get free delivery but not all Prime benefits. Prime Video can be shared via separate profiles. This is more limited than family plans on other services.