How Much Does Amazon Prime Video Cost in the UK?
Amazon Prime Video is available as a standalone subscription at £5.99 per month or as part of a full Amazon Prime membership at £8.99 per month (or £95/year). The full Prime membership bundles next-day delivery, Prime Reading, Prime Gaming, and Amazon Music alongside video streaming. According to Statista, over 15 million UK households held an Amazon Prime membership in 2025.
| Plan | Monthly Cost | Annual Cost | Includes |
|---|---|---|---|
| Prime Video Only | £5.99 | N/A | Streaming only, no delivery benefits |
| Amazon Prime (Full) | £8.99 | £95.00 | Video + next-day delivery + Music + Gaming + Reading |
| Prime Video with Ads | £5.99 | N/A | Includes adverts; ad-free costs an extra £2.99/month |
Amazon introduced adverts to Prime Video in the UK in February 2024. To watch without adverts, you now pay an additional £2.99/month on top of your existing plan. This means ad-free Prime Video through a full Prime membership costs £11.98/month. The annual Prime plan works out at £7.92/month — a saving of 12% over monthly billing.
For a comparison of all UK streaming options, see our guide to UK Streaming subscriptions.
Does Amazon Prime Video Auto-Renew?
Yes, Amazon Prime Video and Amazon Prime both auto-renew at the end of each billing cycle. Monthly subscribers are charged on the same date each month, while annual subscribers are billed once per year. Amazon sends a renewal reminder email 3 days before your annual renewal, but monthly subscribers receive no advance notice.
According to Citizens Advice, subscription auto-renewals are one of the top 5 consumer complaints in the UK. Amazon charges the default payment method on your account — you can update this at any time through your Amazon account settings. Your next billing date is visible at Amazon Prime Central.
Using Prunely to track your Prime renewal date is particularly useful for annual subscribers, where a £95 charge can come as an unwelcome surprise if forgotten.
How to Cancel Amazon Prime Video in the UK
Cancelling Amazon Prime or Prime Video takes about 3 minutes. Amazon offers the option to end your membership immediately or at the end of the current billing period. If you cancel immediately, Amazon will issue a partial refund if you have not used Prime benefits since your last renewal.
Step-by-step cancellation
- Go to Amazon Prime Central and sign in
- Click Manage Membership on the right-hand side
- Select Update, cancel and more or End Membership
- Amazon will show you what benefits you will lose — review these carefully
- Choose Cancel my benefits or End on [date] to keep access until the billing period ends
- Confirm your cancellation on the final screen
- You will receive a confirmation email from Amazon
Note that cancelling Prime Video Only is a separate process from cancelling a full Prime membership. If you only want to stop the video portion, make sure you are on the correct cancellation page. According to a 2025 Which? survey, 28% of UK Amazon Prime members did not realise cancelling Prime would also remove their delivery benefits.
For other streaming services to consider, see our guides to Netflix UK subscription and Disney+ UK subscription.
Is Amazon Prime Video Worth It in 2026?
Amazon Prime Video's value depends heavily on whether you also use the broader Prime benefits. As a standalone video service at £5.99/month, it competes with similarly priced alternatives. As part of the full £8.99/month Prime bundle, it represents strong value — especially if you frequently order from Amazon. Prime Video's UK catalogue includes over 14,000 titles according to JustWatch data.
| Pros | Cons |
|---|---|
| Bundled with Amazon Prime delivery benefits | Adverts now included by default since 2024 |
| Strong original content (The Rings of Power, Clarkson's Farm) | Ad-free costs an extra £2.99/month |
| Premier League football matches included | Interface mixes free and paid-to-rent content |
| Annual plan saves 12% over monthly billing | Smaller original catalogue than Netflix |
| X-Ray feature for cast and trivia information | Video quality varies by title |
Compared to Netflix at £4.99–£17.99/month, Prime Video has fewer originals but includes live sport. NOW TV at £9.99/month offers more Sky-exclusive content but costs more. For households already paying for Amazon delivery, Prime Video is essentially a free add-on — making the full Prime membership the best-value streaming bundle in the UK.
Track Your Amazon Prime Video Subscription with Prunely
Prunely lets you add your Amazon Prime or Prime Video subscription to track your next renewal date. Set reminders before each charge — especially useful for annual Prime members facing a £95 renewal. Track your Amazon spending alongside all your other subscriptions without connecting a bank account. Prunely is free for up to 5 subscriptions.
Frequently Asked Questions
How much is Amazon Prime Video per month in the UK?
Prime Video as a standalone service costs £5.99/month. The full Amazon Prime membership, which includes Prime Video plus delivery benefits, costs £8.99/month or £95/year. Ad-free viewing on either plan requires an additional £2.99/month payment, bringing the total to £8.98 or £11.98 respectively.
Is Amazon Prime Video the same as Amazon Prime?
No. Amazon Prime Video is the streaming component of Amazon Prime. You can subscribe to Prime Video on its own for £5.99/month without delivery benefits. The full Amazon Prime membership at £8.99/month includes Prime Video plus next-day delivery, Prime Music, Prime Reading, and Prime Gaming.
Does Amazon Prime Video have adverts in the UK?
Yes. Since February 2024, Amazon Prime Video in the UK includes adverts by default on all plans. You can remove adverts by paying an additional £2.99/month. According to Amazon, the ad load is lighter than traditional television — typically 2–3 minutes of adverts per hour of content.
Can I get a free trial of Amazon Prime in the UK?
Yes. Amazon offers a 30-day free trial of the full Prime membership, which includes Prime Video. You must provide a payment method to start the trial, and it auto-renews at £8.99/month or £95/year unless cancelled before the trial ends. New customers and those who have not been Prime members in the last 12 months are eligible.
Does Amazon Prime Video include live sport in the UK?
Yes. Prime Video holds UK rights for selected Premier League matches, typically broadcasting 20 live games per season. It also streams select ATP Tour tennis, US Open tennis, and other sporting events. Live sport is included at no extra cost for all Prime Video subscribers.