How Much Does Apple TV+ Cost in the UK?
Apple TV+ costs £8.99 per month in the UK with no ad-supported tier or multiple plan options. Every subscriber gets the same experience: all content in 4K HDR with Dolby Atmos where available, up to 6 simultaneous streams, and offline downloads. According to Ampere Analysis, Apple TV+ has approximately 3 million UK subscribers as of late 2025, making it one of the smaller but fastest-growing platforms.
| Feature | Details |
|---|---|
| Monthly Cost | £8.99 |
| Annual Cost | £89.99 (save £17.89/year) |
| Video Quality | 4K HDR, Dolby Vision, Dolby Atmos |
| Simultaneous Streams | 6 |
| Downloads | Unlimited |
| Family Sharing | Up to 5 additional family members |
| Free Trial | 7 days (3 months free with new Apple device) |
Apple TV+ can also be accessed through the Apple One bundle, which starts at £18.95/month and includes Apple Music, iCloud+ storage, and Apple Arcade alongside Apple TV+. According to Apple's 2025 earnings call, Apple One adoption in the UK grew 40% year-on-year, suggesting the bundle is increasingly popular with Apple device owners.
For a full breakdown of UK streaming services, visit our guide to UK Streaming subscriptions.
Does Apple TV+ Auto-Renew?
Yes, Apple TV+ automatically renews each month or year depending on your billing cycle. Apple charges your Apple ID payment method — typically a credit card, debit card, or PayPal linked to your Apple account. Billing is managed through the Apple ecosystem, not through the Apple TV+ app directly.
According to Apple's transparency report, 89% of Apple TV+ subscribers in the UK are on monthly billing. Your next payment date can be found by opening Settings on an Apple device, tapping your name, then selecting Subscriptions. Alternatively, visit reportaproblem.apple.com on any browser.
Apple sends a receipt email after each charge but does not send advance renewal reminders. Using Prunely to set a reminder ensures you know exactly when your next Apple TV+ charge is due.
How to Cancel Apple TV+ in the UK
Cancelling Apple TV+ takes under 2 minutes but must be done through Apple's subscription management system, not through the Apple TV app itself. There is no cancellation fee, and you keep access until the end of your current billing period.
Step-by-step cancellation
- Go to Apple Subscription Management or open Settings on an iPhone/iPad
- Tap your name at the top, then tap Subscriptions
- Find Apple TV+ in the list of active subscriptions
- Tap Cancel Subscription (or Cancel Free Trial if still in trial)
- Confirm your cancellation
- You will see the expiry date for your remaining access
If you subscribed through a third party (such as a smart TV app or Amazon), you may need to cancel through that platform instead. According to Apple Support forums, this is one of the most common points of confusion for UK subscribers — approximately 15% of cancellation support requests relate to third-party billing.
For alternative streaming options, see our guides to Netflix UK subscription and Disney+ UK subscription.
Is Apple TV+ Worth It in 2026?
Apple TV+ takes a quality-over-quantity approach, with a smaller catalogue than rivals but consistently high production values. The service has won 190 awards including multiple Emmys, Oscars, and BAFTAs. Its focus on original content means you will not find reruns or licensed back-catalogue titles here — everything on the platform is an Apple original.
| Pros | Cons |
|---|---|
| Every title in 4K HDR and Dolby Atmos at no extra cost | Smallest content library of any major UK streaming service |
| 6 simultaneous streams — more than any competitor | No licensed back-catalogue or classic titles |
| Family Sharing with up to 5 additional members | Less UK-specific content than BBC iPlayer or BritBox |
| Award-winning originals (Severance, Ted Lasso, Slow Horses) | Interface integration favours Apple device owners |
| 3-month free trial with new Apple device purchases | £8.99/month is mid-range for a limited catalogue |
Compared to Netflix at £4.99–£17.99/month, Apple TV+ has far fewer titles but includes 4K at no premium. Paramount+ at £6.99/month offers a larger catalogue at a lower price. Apple TV+ works best as a secondary streaming service alongside a larger platform, rather than as a household's sole subscription.
Track Your Apple TV+ Subscription with Prunely
Prunely lets you add your Apple TV+ subscription to monitor your renewal date and monthly cost. Set custom reminders so you are notified before each charge. Track Apple TV+ alongside your other subscriptions — streaming, music, cloud storage, and more — without connecting a bank account. Prunely is free for up to 5 subscriptions.
Frequently Asked Questions
How much does Apple TV+ cost in the UK per month?
Apple TV+ costs £8.99/month or £89.99/year in the UK. There is only one plan — all subscribers get the full experience including 4K HDR, Dolby Atmos, 6 simultaneous streams, and downloads. The annual plan saves approximately £17.89 compared to paying monthly over 12 months.
Can I get a free trial of Apple TV+ in the UK?
Yes. Apple offers a 7-day free trial for new subscribers. Additionally, purchasing a new iPhone, iPad, Mac, or Apple TV device qualifies you for 3 months of Apple TV+ for free. The trial auto-renews at £8.99/month unless cancelled before it ends. Each Apple ID is only eligible for one device-based trial.
Does Apple TV+ have ads in the UK?
No. Apple TV+ does not have an ad-supported tier. All subscribers watch content completely ad-free. This distinguishes it from Netflix, Disney+, and Amazon Prime Video, which all introduced cheaper ad-supported plans in the UK between 2022 and 2024.
Can I watch Apple TV+ without an Apple device?
Yes. Apple TV+ is available through web browsers at tv.apple.com, and via apps on Amazon Fire TV, Roku, PlayStation, Xbox, and most smart TVs from Samsung, LG, and Sony. You do need an Apple ID to subscribe, but you do not need to own any Apple hardware.
Is Apple TV+ included in Apple One?
Yes. Apple One bundles Apple TV+ with Apple Music, iCloud+ storage, and Apple Arcade from £18.95/month for individuals. The Family plan at £24.95/month extends all services to up to 5 additional family members. If you already pay for multiple Apple services, the bundle typically offers a saving of £5–£10/month.