How Much Does LV= Cost in the UK?
LV= charges an average of around £35 per month for car insurance in the UK. LV= (Liverpool Victoria) is one of the UK's largest mutual insurers, offering car, home, life, and travel insurance. As a mutual, LV= is owned by its members rather than shareholders, which can influence its approach to pricing and service.
| Product | Typical Monthly Cost | Cover Type |
|---|---|---|
| Car Insurance | £25–£60 | Third party, fire & theft, or comprehensive |
| Home Insurance (Buildings + Contents) | £18–£38 | Buildings, contents, or combined |
| Life Insurance | £8–£45 | Term life, over 50s, or income protection |
| Travel Insurance | £4–£12 | Single trip or annual multi-trip |
LV= appears on major price comparison sites and often features in best-buy tables for car and home insurance. According to the ABI, the average UK motor insurance premium was £635 per year in 2025. LV='s mutual status means profits are reinvested into the business and customer service rather than distributed to shareholders.
For a full comparison of UK insurance providers, see our guide to UK Insurance subscriptions.
Does LV= Auto-Renew?
Yes, LV= auto-renews your policy unless you cancel or switch before your renewal date. Under FCA rules, LV= must send you a renewal notice at least 21 days before your policy expires. The notice shows your new premium alongside your previous year's price.
The FCA's loyalty pricing rules prevent LV= from charging renewing customers more than equivalent new customers. Your premium may still change if your circumstances or the wider insurance market have shifted. LV= sends renewal communications by email and post.
Always compare your LV= renewal quote with other providers before accepting. Even under the FCA's pricing rules, different insurers assess risk differently.
How to Cancel LV= Insurance
Cancelling LV= insurance can be done by phone or through your online account.
Step-by-step cancellation
- Log in to your LV= account at lv.com
- Go to your policy details
- Call LV= on 0800 032 1190 to request cancellation (or cancel online for some products)
- Confirm your cancellation date and reason
- LV= calculates any refund or outstanding balance
- Receive cancellation confirmation by email
Within the 14-day cooling-off period, you receive a full refund minus any days of cover provided. After this period, LV= charges a cancellation fee (typically £40) and deducts premium for cover already used. Monthly payers may owe the difference between total premium and instalments already paid.
For alternative insurers, see our guides to Aviva and Churchill.
Is LV= Worth It in 2026?
LV= offers competitive pricing and benefits from its mutual status, which means the company prioritises customer service over shareholder returns. The brand consistently scores well in claims satisfaction surveys.
| Pros | Cons |
|---|---|
| Mutual insurer — owned by members, not shareholders | Cancellation fee of £40 after cooling-off period |
| Strong claims satisfaction ratings | Some products require phone call to cancel |
| Competitive pricing on comparison sites | Monthly payments include interest charges |
| Comprehensive cover includes courtesy car | App less feature-rich than some competitors |
| Wide product range (car, home, life) | Life insurance policies have long-term commitments |
LV='s claims handling regularly receives positive reviews. Defaqto has awarded LV= car insurance a 5-star rating. When comparing, check LV= against quotes from GoCompare, CompareTheMarket, and MoneySupermarket. Also consider Admiral for multi-policy discounts and Hastings Direct for budget-friendly options.
Track Your LV= Subscription with Prunely
Prunely lets you add your LV= insurance policies to see exactly when each renewal date falls. Set custom reminders 30 days before renewal so you have time to compare quotes. Track your insurance spending alongside all your other subscriptions — energy, broadband, streaming, and more — without connecting a bank account. Prunely is free for up to 5 subscriptions.
Frequently Asked Questions
How much does LV= car insurance cost per month?
LV= car insurance costs around £35 per month on average, though your actual premium varies based on age, vehicle, location, and driving history. The ABI average UK motor premium was £635 per year in 2025. LV= frequently appears in best-buy tables on comparison sites.
Is LV= a mutual insurance company?
Yes, LV= (Liverpool Victoria) is one of the UK's largest mutual insurers. This means the company is owned by its members rather than shareholders. Profits are reinvested into the business and used to improve products and services rather than paid as dividends.
Does LV= automatically renew my insurance?
Yes, LV= auto-renews all policies unless you cancel before renewal. FCA rules require a renewal notice at least 21 days before expiry, showing both your new and previous premiums. Under loyalty pricing rules, LV= cannot charge more at renewal than the equivalent new customer price.
How much does it cost to cancel LV= insurance?
Cancelling within the 14-day cooling-off period is free (minus days of cover used). After this period, LV= charges a cancellation fee of around £40. Monthly payers may owe outstanding premium for cover already provided. Ensure your new policy starts before cancelling to avoid a gap.
Is LV= good for life insurance?
LV= is a well-respected provider of life insurance in the UK, offering term life, whole of life, over 50s plans, and income protection. As a mutual, LV= has a strong focus on long-term member value. Compare quotes through a broker or directly with Aviva for the best rates.