How Much Does Noom Cost in the UK?
Noom costs approximately £32 per month in the UK, though pricing varies based on the plan length you choose during signup. Noom is a psychology-based weight management programme combining food logging, daily lessons, and coaching. According to Noom, the platform has helped over 50 million users globally.
| Plan | Approx. Monthly Cost | Billing | Features |
|---|---|---|---|
| Monthly | £45.00 | Monthly | Full programme, coaching, food logging |
| 4-Month | £32.00/month | Every 4 months (£128) | Same features, discounted rate |
| Annual | £16.50/month | Annually (£199) | Best value, full programme |
Noom does not publicly display fixed UK pricing — it presents personalised offers during signup based on your quiz responses. The prices above are typical. A 7-day or 14-day trial is usually offered for £1.
Compare all options on our UK Health & Wellbeing subscriptions page.
Does Noom Auto-Renew?
Yes, Noom auto-renews at the end of each billing period. The trial auto-converts to a paid subscription. Cancel before the trial ends to avoid charges. Check at noom.com > Settings > Subscription.
According to Which?, Noom is one of the most complained-about subscriptions in the UK for unexpected charges after trial periods.
How to Cancel Noom in the UK
- Go to noom.com and sign in
- Navigate to Settings > Subscription
- Select Cancel Subscription
- Complete the cancellation flow (multiple retention screens)
Noom's cancellation process involves several retention steps. Persist through them to complete cancellation. If within the trial period, you should receive a full refund.
See also our guides to MyFitnessPal UK subscription and Headspace UK subscription.
Is Noom Worth It in 2026?
Noom's psychology-based approach differs from calorie-counting apps. If you've struggled with traditional diets, the behavioural coaching can provide structure. However, the cost is significantly higher than simpler alternatives.
| Pros | Cons |
|---|---|
| Psychology-based approach to weight management | Expensive at £32-45/month |
| Daily lessons build healthy habits | Pricing is opaque during signup |
| Personal coaching (though often AI-assisted) | Cancellation process is deliberately difficult |
| Food logging with traffic light system | Coaching quality varies (often AI, not human) |
| Published clinical studies support approach | MyFitnessPal free tier does basic calorie counting |
MyFitnessPal at £9.99/month (or free) covers calorie tracking. Noom's value is the behavioural coaching layer — if that resonates with you, it can be effective. If you just need food logging, MyFitnessPal is far cheaper.
Track Your Noom Subscription with Prunely
Prunely lets you add Noom to track renewal dates and trial expiry. Set reminders before your trial converts to paid. Track alongside all subscriptions — no bank connection needed. Prunely is free for up to 5 subscriptions.
Frequently Asked Questions
How much does Noom cost per month in the UK?
Noom costs approximately £32-45/month depending on plan length. Annual plans reduce this to ~£16.50/month. Pricing is personalised during signup. A trial (typically £1 for 7-14 days) is usually offered first.
Does Noom actually work?
A 2023 study in the Journal of Medical Internet Research found Noom users lost an average of 5-8% body weight over 6 months. Results vary. The psychology-based approach works best for people who struggle with motivation rather than knowledge about nutrition.
How do I cancel Noom without being charged?
Cancel before your trial ends at noom.com > Settings > Subscription > Cancel. The cancellation flow has multiple retention screens — persist through them. If charged unexpectedly, contact Noom support for a refund. Use Prunely to track your trial end date.
Is Noom better than MyFitnessPal?
Noom focuses on behavioural psychology and coaching. MyFitnessPal focuses on calorie counting and food logging. Noom is far more expensive. If you need motivation and habit change, try Noom. If you just need a food diary, MyFitnessPal is sufficient and much cheaper.
Is Noom coaching real people?
Noom uses a combination of AI-assisted coaching and human coaches. Initial interactions are often AI-driven. Human coaches may be available depending on your plan and response patterns. The quality of coaching varies.